Denis Group & Ayam Brand

Ayam Brand™ or Ayam™ is one on the oldest consumer brands in Asia owned by a French Organization called Denis Group. The main products are canned fish, Asian ingredients, fruit and vegetable.

Synovate had ranked Ayam Brand™ among the first 500 consumer brands in Asia.


The challenge was to create an app in a short period of time without overpassing the assigned budget.

This app should be able to achieve the goals of the campaign:

  • Increase the brand community
  • Attract potential consumers
  • Generate new leads and improve the engagement with younger consumers


  • Alphanova developed the advergame “Tap Tap Tuna” available across all Android and iOS devices with Competitive Incentives.
  • Users had multiple levels with various sets of challenges to complete and stood a chance to win a prized item by Ayam Brand.
  • The solution included an Augmented Reality feature, Social Media Integration (Facebook Share, Like and Post) and a user role-based access control for Ayam Brand’s admin to contact the lucky winners.


Fast and Agile development, with Tap Tap Tuna App being completed within 2 months.

Very satisfied Project Manager with the design and gameplay.

-Over 5,000 Downloads

-Over 400 Friend invites on Facebook

-Over 2000 unique user accounts created

-Over 1,000 additional likes on Ayam Brand’s Official Facebook Page